Most customers (56%) expect to find what they’re looking for from a company in 3 clicks or less (Salesforce). Evenmore, they (72%) expect a deep understanding of their needs, reflected through personalized experiences (Salesforce).
One of the tools which achieves both requests is conversational marketing.
Conversational Marketing is helping companies bridge the gap from the physical to the digital world and create personal relationships at scale. As more brick and mortar retailers move their business online, Chat, SMS and chatbots are empowering marketers to deliver a curated experience that people thought could only exist via face to face engagement. Sara Varni, CMO
Briefly, it is a method of engaging with website visitors and converting leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand.
Conversational marketing helps building trust, and one example of it are chatbots, specifically, website chatbots.
Unlike chatbots in Messenger, Viber or other social media that have different limitations, chatbots on websites can do completely everything you want.